the back story
Conceptualised and designed by our founder, Reem, Rimram The Brand is a homegrown clothing label born and made in the UAE focusing on effortless silhouettes crafted from premium organic fabrics. Inspired by colour, sun and skin, we create breathable, durable and feel-good pieces. Every colour, cut and fabric choice is designed with the intention of uplifting your every day while keeping functionality at the core. Our fabrics are sourced from across the globe, hand-selected for their quality and integrity to reflect the essence of the brand: colourful, expressive, and made to last.
Organic fabrics
- All our pieces are made from 100% organic hemp.
- Hemp is a natural, sustainable fabric that requires minimal water and no pesticides.
- It is biodegradable, durable, and softens over time for long-lasting comfort.
Locally made
- Our pieces are designed, cut, and sewn in the UAE.
- We support local craftsmanship and small production houses and ateliers.
- Producing locally helps reduce our carbon footprint and ensures quality control.
Effortlessly Ready
- Soft, breathable, and naturally hypoallergenic—perfect for sensitive skin.
- Naturally antibacterial, preventing odor buildup and skin irritation.
- Maintains its shape without stretching or losing form over time.
- Versatile and easy to style, from casual wear to elevated looks.
