THE BACK STORY




Organic fabrics
- All our pieces are made from 100% organic hemp.
- Hemp is a natural, sustainable fabric that requires minimal water and no pesticides.
- It is biodegradable, durable, and softens over time for long-lasting comfort.

Locally made
- Our pieces are designed, cut, and sewn in the UAE.
- We support local craftsmanship and small production houses and ateliers.
- Producing locally helps reduce our carbon footprint and ensures quality control.

Effortlessly Ready
- Soft, breathable, and naturally hypoallergenic—perfect for sensitive skin.
- Naturally antibacterial, preventing odor buildup and skin irritation.
- Maintains its shape without stretching or losing form over time.
- Versatile and easy to style, from casual wear to elevated looks.