ABOUT

Conceptualised and designed by our founder, Reem, Rimram The Brand is a homegrown clothing label born and made in the UAE, focusing on effortless silhouettes crafted from premium organic fabrics.

Rimram was created to offer clothing suited to the realities of life in the UAE, pieces that are breathable, adaptable, and made from fabrics that are kind to the skin. It began with a simple aim: to make everyday dressing easier, without compromising on quality or feel.

Inspired by colour, sun and skin, we create breathable, durable and feel-good pieces. Every colour, cut and fabric choice is designed with the intention of uplifting your everyday while keeping functionality at the core. Our fabrics are sourced from South and West Asia, hand-selected for their quality and integrity to reflect the essence of the brand: colourful, expressive, and made to last.